Sleeves are one of the simplest forms of packaging. A printed band of paper or cardstock wraps a product, protects it and tells the customer whose it is. This part of our blog covers sleeves outside the ice cream counter, such as gift card sleeves and retail wraps.
These articles look at how sleeve design affects buying decisions, which materials and finishes suit gift and retail items, and how a small printed wrap can make a product feel more valuable. They are useful for retailers, gift shops and any brand that sells small items at a counter.
Looking for other sleeve topics? These sections of the blog cover them:
Custom Gift Card Sleeves function as an unobtrusive yet effective marketing tool which modern retail and service-based marketing now utilize. The outer sleeve of gift cards directly affects customer perceptions […]
